Smart products – somewhere between skepticism and fascination. That’s the verdict of the first media reports on the new Smart Products Report 2020.

The largest Swiss newspaper 20 Minutes asks: Do smart devices make us stupid? The article discusses why smart products evoke both excitement and concern among consumers. Despite the increasing acceptance of smart products, Swiss people fear that common tasks such as cleaning and cooking will be forgotten when using new technologies.

Other media outlets such as Blick, Luzerner Zeitung, and Swissinfo focus on the surprisingly high adoption rate of smart products in Switzerland. Overall, over 20 newspapers and radio stations have mentioned the Smart Products Report 2020 on its first day after publication.