Ongoing Research
Following soon…
Further Reading
de Bellis, Emanuel and Gita Venkataramani Johar (2020), “Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption,” Journal of Retailing, forthcoming.
Leung, Eugina, Gabriele Paolacci, and Stefano Puntoni (2018), “Man versus Machine: Resisting Automation in Identity-Based Consumer Behavior,” Journal of Marketing Research, 55 (6), 818-831.
Porter, Michael E. and James E. Heppelmann (2014), “How Smart, Connected Products Are Transforming Competition,” Harvard Business Review, 92 (11), 64-88.
Rijsdijk, Serge A. and Erik Jan Hultink (2009), “How Today’s Consumers Perceive Tomorrow’s Smart Products,” Journal of Product Innovation Management, 26 (1), 24-42.
Schmitt, Bernd (2019), “From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research,” Journal of Consumer Research, 46 (4), 825-832.