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Consumer Insights on Smart Products

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Research

Ongoing Research

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Further Reading

de Bellis, Emanuel and Gita Venkataramani Johar (2020), “Autonomous Shopping Systems: Identifying and Overcoming Barriers to Consumer Adoption,” Journal of Retailing, forthcoming.

Leung, Eugina, Gabriele Paolacci, and Stefano Puntoni (2018), “Man versus Machine: Resisting Automation in Identity-Based Consumer Behavior,” Journal of Marketing Research, 55 (6), 818-831.

Porter, Michael E. and James E. Heppelmann (2014), “How Smart, Connected Products Are Transforming Competition,” Harvard Business Review, 92 (11), 64-88.

Rijsdijk, Serge A. and Erik Jan Hultink (2009), “How Today’s Consumers Perceive Tomorrow’s Smart Products,” Journal of Product Innovation Management, 26 (1), 24-42.

Schmitt, Bernd (2019), “From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research,” Journal of Consumer Research, 46 (4), 825-832.

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