Today’s products are becoming ever smarter, able to act and function independently of their users. How does this change consumers’ perception and use of these novel technologies?
The Smart Products Lab pursues an interdisciplinary approach, spanning behavioral and quantitative research from areas such as consumer psychology and data science, to gain profound insights into smart products together with selected industry partners.
The purpose of the lab is to unite a community of international scholars and organizations who study the many ways consumers interact with smart products. It aims to improve the visibility of the community while also fostering education in this area. Based on current reports and blog posts, the lab provides an overview of ongoing research in the field of smart products.
The Smart Products Lab was founded in 2020 as a joint initiative of the Institute of Behavioral Science and Technology at the University of St.Gallen and the Institute of Marketing and Analytics at the University of Lucerne, both located in Switzerland.
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In March 2022, we published the Smart Products Report 2022. The report, now in its second edition, is based on a representative study on the use and perception of smart products in Switzerland. It is published by the Institute of Behavioral Science and Technology at the University of St.Gallen as well as the Institute of Marketing and […]
The advent of artificial intelligence boosts the use of nicknames for today’s everyday products, such as “Dustin Bieber” for a robotic vacuum cleaner. Consumers verbally integrate autonomous products into their social lives by referring to them by a nickname or discuss which nickname to choose for their new device online. According to the CEO of […]
What would be your guess—does the use of autonomous technologies make us happy? Accumulating research suggests that using smart and autonomous products makes consumers happier—but only under certain circumstances, as a recent Harvard Business Review article reveals: Increasingly, humans outsource tasks to autonomous and smart technologies, such as robotic vacuum cleaners, cooking machines, and autonomous lawn mowers. This approach […]
https://gfm.ch/forschungsreihe/gfm-forschungsreihe-3-20-wenn-sich-produkte-selbstaendig-machen/ (in German) Zimmermann, Jenny L., Melanie Clegg, Emanuel de Bellis, and Reto Hofstetter (2020), ”Wenn sich Produkte selbstständig machen – Handlungsempfehlungen zur Adoption von smarten Produkten”, Schweizerische Gesellschaft für Marketing Forschungsreihe. 72% of the Swiss population already own a smart product and 59% consider purchasing smart products in the near future. These are results […]